Explainer Video Production – Technical organizations often have an additional challenge when creating marketing content: the people who understand the subject best aren’t necessarily speaking to an audience with the same level of scientific knowledge.
Working with the marketing team at MCR Labs, a Massachusetts testing laboratory, Chaze Films provided video production and post-production for an educational video designed to explain the role laboratory testing plays in product safety, quality and public health.
Explaining the Science Behind Laboratory Testing
The video features MCR Labs’ Director of Scientific Operations discussing why independent laboratory testing matters and walking viewers through some of the science behind the process.
Rather than focusing solely on the laboratory itself, the narrative connects testing to a larger purpose: public health and consumer safety.
The interview explains how laboratory analysis can identify potentially harmful contaminants while also measuring potency and other characteristics that help consumers better understand what they’re using.
That required presenting subjects ranging from microbiological testing and heavy metals to pesticides, potency and chemical analysis in a format that remained understandable to a broader audience.
Turning Technical Information Into Visual Content
Scientific explainer video production presents a different challenge than producing a traditional promotional video.
When an interview includes specialized terminology and detailed processes, the supporting visuals become especially important.
Footage from inside the laboratory helped connect the scientific explanations to the people, equipment and processes involved in the actual testing.
Instead of asking viewers to visualize an unfamiliar process based only on an interview, the production could show the environment where that work takes place.
Supporting an Existing Marketing Strategy Through Video Production
Not every video project requires Chaze Films to develop the strategy or messaging from the beginning.
For this project, MCR Labs already had a marketing professional directing the narrative, developing the interview questions and determining the information they wanted the video to communicate.
Our role was to work within that established creative direction and handle the production and editing needed to turn their messaging into a finished video.
That type of collaboration can be particularly valuable for companies with an internal marketing team or outside agency that already understands the campaign strategy but needs an experienced video production partner to execute it.
Video Production for Scientific and Technical Organizations
Companies working in laboratories, science, healthcare and other technical industries often need to communicate information that can quickly become complicated for a general audience.
Professional video gives those organizations an opportunity to combine subject-matter expertise with interviews and supporting visuals that make the information easier to follow.
For MCR Labs, that meant taking an established educational narrative and transforming it into a finished explainer video that could visually communicate the science, people and processes behind laboratory testing.
