Meta Ads Management

We made the video. Now let us make it perform.

Meta Ads are one of the most cost-effective ways to get your video in front of the exact audience most likely to become a client - at scale. And since we produced your video, we are uniquely positioned to run it effectively.

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The Service

We made the video. Now let us make it perform as a paid ad.

Most businesses that produce great video leave significant value on the table by not amplifying it strategically through paid media. Meta Ads (Facebook and Instagram) are one of the most cost-effective ways to get your video in front of the exact audience most likely to become a client – at scale.

What makes us different from a standalone ad agency: we produced your video. We know what it was designed to do, who it is for, and how it was built. That context makes us uniquely positioned to run it as a high-performing ad – no briefing a separate agency, no creative gaps, no misalignment between the video and the campaign strategy.

Important: Our Meta Ads service works best as an add-on to an existing production relationship - not as a standalone service. If you do not yet have professional video content, we recommend starting with production first. Learn about Video Production

Service Tiers

Three tiers, built around your goals and ad spend

We offer three tiers of Meta Ads management, designed to match where you are in your paid media journey. Each builds on the previous, and pricing is kept intentionally accessible while we build our portfolio of results. Ad spend is separate and paid directly to Meta through your own ad account.

Tier 1

Launch

For businesses with existing video ready to run their first paid campaign

✓ Campaign setup & ad account configuration
✓ Audience research & targeting
✓ Up to 2 active campaigns
✓ Basic A/B testing (audience vs. audience)
✓ Monthly performance report
✓ One monthly check-in call

Recommended minimum ad spend: $500-$1,500/mo

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Tier 2 - Most Popular

Grow

Full-service management including copywriting, creative strategy, and retargeting

✓ Everything in Launch, plus:
✓ Ad copywriting (primary text, headlines, CTAs)
✓ Creative strategy & format selection
✓ Up to 4 active campaigns simultaneously
✓ Full-funnel retargeting setup
✓ Bi-weekly performance calls
✓ Detailed monthly reporting with insights

Recommended minimum ad spend: $1,500-$4,000/mo

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Tier 3

Scale

Strategic growth partner - includes ongoing short-form content production for ads

✓ Everything in Grow, plus:
✓ Monthly short-form video production for ads
✓ 5-6 active campaigns across the full funnel
✓ Advanced audience segmentation
✓ Dedicated creative testing calendar
✓ Weekly reporting & strategy calls
✓ Quarterly creative refresh

Recommended minimum ad spend: $4,000+/mo

Get Started

All tiers require a 3-month minimum commitment. Pricing is available on request.

What We Actually Do

Running ads isn't just boosting a post. Here's what it really involves.

Most people underestimate how much strategy, testing, and optimization goes into a properly run Meta Ads campaign. Here is what is actually happening behind the scenes:

Setup & Pixel Configuration

We make sure tracking is set up correctly so we are measuring real conversions - not just clicks and impressions. Garbage tracking in, garbage decisions out.

Audience Research & Targeting

We build custom audiences, lookalikes from your existing customers, and interest-based targeting layers - then test which combination actually responds to your video.

Ad Creative Strategy

We determine which video cuts, formats, and hooks to test - vertical vs. square, different opening frames, different CTAs - and run them against each other systematically.

Retargeting Setup

People who watched 25%, 50%, or 75% of your video but did not convert get a follow-up ad. Website visitors get retargeted. Page engagers see a different message than cold traffic.

Ongoing Optimization

Daily monitoring, budget adjustments, audience pruning, and creative swaps as data comes in. The first 2-4 weeks are the learning phase; weeks 3-8 are where real optimization begins.

Reporting & Strategy

Regular reports that tell you what is working, what is not, and - critically - why. Our job is to translate data into decisions, not just send you a dashboard.

Ad Spend Education

Why ad spend matters and how fast you move

One of the most common questions we get: Can I start with $10/day? The honest answer is yes – but it significantly affects how quickly you see results.

Meta’s algorithm needs roughly 50-100 conversion events per ad set per week to exit the learning phase and start optimizing efficiently. At $10/day, it could take 6-8 weeks just to get through the learning phase on a single ad set. At $50-$100/day, you compress that timeline dramatically and can be testing multiple audiences simultaneously within two weeks.

The analogy that resonates with most clients: Spending $10/day on ads is like trying to figure out if a restaurant is good by eating there once a month. Spending $50-$100/day is like doing a proper tasting menu - you get real information, fast. We will recommend a starting budget that matches your goals and timeline.

Common Questions

Meta Ads management FAQs

Do I need to have a video already, or can you produce one too?

Ideally you have video already - or we produce it together as part of a combined engagement. Video ads dramatically outperform static image ads for service businesses. If you need both production and ad management, we will scope it as a combined package.

Who pays for the actual ad spend?

You pay Meta directly through your own ad account. Our management fee is separate and covers the strategy, setup, and optimization. This is industry standard and means you maintain full transparency and control over your ad spend.

How long before I start seeing results?

The first 2-4 weeks are the learning phase - the algorithm is gathering data. Meaningful optimization typically happens in weeks 3-6, and compounding results build from there. This is why we require a 3-month minimum: month one is setup, months two and three are where real results appear.

Do you offer a first month free for new clients?

For clients who purchase a 3-month short-form content package, we offer the first month of Tier 1 ad management at no charge (you cover ad spend only). This lets you see the content performing as a paid ad before committing to ongoing management.