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Brand Message & Anthem Videos

Your story, told in a way that builds trust on contact

A brand message video (2-3 minutes) tells the full story of who you are and why you matter. A brand anthem (60-90 seconds) delivers the emotional punch of that story in a format built for social. Many clients use both.

What Is a Brand Message Video?

Your story, told in a way that builds trust on contact

A brand message video is a 2-3 minute video (occasionally up to 4) that tells the story of your business, who you are, who you serve, what makes you different, and why it matters. It is not a product demo and it is not a testimonial. It is the answer to the question every visitor to your website is subconsciously asking: Can I trust these people and are they a good fit for me?

Done right, it turns a cold website visitor into someone who thinks these are the people I want to work with, before they even contact you.

We also produce Brand Anthem Videos - a 60-90 second, high-energy distillation of your brand story. Think of it as the abridged version: punchy, emotional, built for social media and quick attention. Many clients use both, the full brand message video on their website, and the anthem version for social or to run ads with. Ask us about both!

See Examples

Brand message videos we have produced

Every brand video is unique, here are a couple of examples of how we have helped businesses tell their story. More in our full portfolio.

SafeTiva Labs - Brand Message Video

Testing Labs - Westfield, MA.

Bade Law Group - Brand Message Video

Law Firm - Brookline, MA.

What We Deliver

What is included in every brand message video project

Story Development & Talking Points

We work with you to uncover the story worth telling such as your origin, your clients' transformation, your values, your differentiators, then develop talking points so the video feels natural, not scripted.

Location & Set Design

We scout and plan your filming environment and framing so the visual context supports the story you are telling.

Cinematic Production

Professional cameras, lighting, and sound, plus on-set direction to help you come across naturally and confidently.

B-Roll Coverage

Supporting footage that brings the narrative to life visually with your team in action, your environment, your clients, your process.

Expert Post-Production

Storytelling, color grading, sound design, music licensing, and collaborative revision rounds until you are genuinely proud of the result and it represents your brand.

Multi-Format Delivery [Add-On]

Main video plus social-format cuts (16:9, vertical, square) so you can use it everywhere such as your website, LinkedIn, Instagram, email, sales decks.

What Makes One Work

The difference between a brand video that converts and one that does not

It feels like real people, not a corporate production - authenticity consistently outperforms polish
It leads with the viewer's problem, not your company's history - empathy before credentials
It shows the humans behind the business - real faces build trust that stock footage never can
It ends with a clear, specific call to action - a defined next step, not a vague "contact us"
It is placed where people will actually see it - above the fold on the homepage, in email signatures, on LinkedIn

Client Feedback

What clients say after their brand message video

MD
★ ★ ★ ★ ★
"They were very professional, easy to work with, and we couldn't be happier with the results. They really are video strategists and was so helpful with planning the whole project to meet our goals with the video, not just filming and editing. We'd definitely work with him and his team again."
Megan D
Business Owner/Founded

Common Questions

Brand message video FAQs

How long should a brand message video be?
We typically produce brand message videos in the 2-3 minute range, occasionally up to 4 minutes for more complex stories. For a shorter, punchy version built for social, we also produce Brand Anthem Videos at around 60-90 seconds. Many clients use both, ask us about the difference.
What is a Brand Anthem Video?
A Brand Anthem Video is a shorter, higher-energy distillation of your brand story - typically 60-90 seconds. Where a brand message video tells the full story with depth and nuance, the anthem version is punchy and built for quick attention on social media or running ads. They work well together: brand message on your website, anthem for social and ads.
What if I am nervous on camera?
We create a relaxed, low-pressure environment and will coach you. Our clients consistently say shoot day was fun and nothing like they expected, in the best way. All you have to do is show up, be yourself and leave the rest up to us.
Do you write the script for us?
Although we do, and have written scripts, often times we develop talking points collaboratively. Most brand videos work better when they feel conversational rather than word-for-word scripted. We will work with you to make sure the messaging is sharp and you feel confident before the camera rolls.

Ready to get started?

Book a free, no-commitment intro call to talk through your project.

Book a Free Intro Call See Our Work First

Companies We've Worked With

Harvard University
Bade Law Group - Immigration Law Firm
New York University
International OCD Foundation
✓ MBE Certified Business

Ready to take the next step?

Tell us about your project and let us explore what is possible together.