Boston Interior Design Video Production – For luxury brands, great video content isn’t just about explaining what you do. It also needs to communicate the feeling, experience, and point of view behind the brand.
Chaze Films produced a Brand Video for a Boston-based luxury interior design firm, combining an interview with the firm’s principal designer, b-roll filmed across multiple Boston locations, and photography of the firm’s completed interior design work.
This Brand message video was originally produced in 2021, and it continues to be used on the firm’s website and social media today.
This is a true example of evergreen video content. One that continues to work for your brand for years.
Bringing a Luxury Interior Design Brand to Video
The firm’s messaging focused on more than designing beautiful spaces. The Brand Video really goes into the philosophy behind its work, including creating homes around how clients want to live, the importance of craftsmanship, and working with artists and makers to create personalized spaces.
Our role was to translate that established brand messaging into a polished visual production.
We filmed the firm’s principal designer talking head video while also capturing b-roll in two Boston locations.
Combining Video Production With Interior Design Photography
Interior designers often already have an extensive collection of professional photography showcasing years of completed work.
For this Brand Video, the firm wanted its existing interior design photography to play a significant role in the finished piece.
This was especially important since a lot of their clients prefer their privacy versus being on camera.
We incorporated photography from previous projects alongside the footage we captured during production, allowing the video to showcase a much broader range of the firm’s portfolio than we could have filmed during a single production.
For an interior design video, that combination can be especially useful. Video introduces the person and personality behind the brand while existing project photography can show the depth and variety of the designer’s work.
Creating Video for a Luxury Brand
Producing video for a luxury interior design firm means the visual presentation needs to feel consistent with the brand itself.
Everything from interview lighting and composition to locations, b-roll, editing, music, and the way completed projects are presented contributes to how viewers perceive the brand.
For this project, the goal was to create a polished Brand Video that could introduce the principal designer while showcasing the firm’s aesthetic, craftsmanship, and body of work.
Five years after the original 2021 video production, the video continues to be used on the firm’s website and social media.
That longevity is one of the benefits of creating video around the brand rather than a temporary promotion or individual project. While specific marketing campaigns come and go, a well-produced brand video can continue introducing potential clients to the people, philosophy, and work behind a business for years.
